About Me
How it all Started
I started my career in advertising, where I learned the power of a simple idea told with honesty. From writing small concepts to directing brand stories, I discovered how visuals, music and emotion come together to create impact. Over the years, I’ve worked across commercials, brand films and digital content always trying to make each piece feel real, relatable and visually memorable. Advertising taught me discipline, clarity of thought and the art of communicating with just a few seconds of attention.
My journey into film grew naturally from there. I spent years on set as an assistant and line-producer, understanding the rhythms of production, the people behind the camera, and the thousand small decisions that shape a film. I began making short films and docudramas, stories rooted in everyday life and many of them travelled to festivals and found recognition.
In 2025, I directed my debut feature film Sohla – Celebration Under the Grey Sky, a film close to my heart and deeply connected to my cultural roots.
My Strength & Approach
Today, my work moves between advertising and cinema. One sharpens my storytelling; the other deepens it. What stays constant is the intention to create something honest, visually grounded, and emotionally true.when you least expect it. My stories live in that space where raw emotion meets sharp humor because life isn’t just one genre, and neither are my films.
Whether it’s a heartfelt short, a dark thriller, or a 30-second ad with a twist, I aim to create work that makes people feel something real.
For me, every frame is a chance to say something honest and maybe sneak in a laugh while we’re at it.I take a collaborative approach to every project, working closely with our clients to ensure that their vision is brought to life.
The best part is i am economical and Production friendly.
"Aur aisa sirf main nahi mere clients aur producers bhi bolte hai"